I have a question to pose to you or more something I want you to do before reading further in this blog. Go to a search engine like Google and enter your first and last name. What type of ads pop up once the search engine has completed it's search?
For me, my name returns the following ads:
Amazon.com for records by Rosemary Clooney
Plants or Nursery for a Rosemary bush in a drum container
Well, I came across an article in which shows that Googles Ad Sense might be biased. Think how surprised you would be to enter your name and see ads for arrest records or judgements or liens.
This happened for Latanya Sweeney. This googled her name and found ads for her suggesting she has an arrest record. She began to try other names and see what ads were returned. She tried African-American names and Caucasian names and found very different results.
Based on all the information these search engines and Internet advertising approaches there are, do you think that this is racial profiling or just a bad algorithm?
By: Rosemary Drum
Source: http://www.salon.com/2013/02/04/online_advertisings_racism_mess/
Wednesday, February 27, 2013
Sunday, February 24, 2013
Users response to Banner Adverstising
I have often wondered how many users actually respond to Internet advertising ploys. Using the Internet to research products or even find the best price is a great tool for consumers. But what role or how big a role does the Internet advertising play in creating new sales or more brand awareness.
An article written by Mike Sachoff on WebProNews speaks on the response to banner ads.
He finds that "Nearly half of Internet users who respond to display advertising eventually do a search related to the ad they viewed, according to a new study from iProspect." This new study found the following information:
31% respond by directly clicking on the ad
27% respond by searching the product or brand
21% respond by typing the company web address and visiting directly
9% respond by using social media
So I ask you, how do you respond to Internet advertising? I personally respond by search the brand or product or going directly to the company website. Mainly I do this due to security of computer. I have a fear of false advertisements or viruses in form of advertisements. So I feel safer searching the product to make sure legit and then visiting the website.
But, I want to see how everyone else responds to display advertising.
By: Rosemary Drum
Source: http://www.webpronews.com/more-than-half-of-internet-users-respond-to-display-advertising-2009-05
An article written by Mike Sachoff on WebProNews speaks on the response to banner ads.
He finds that "Nearly half of Internet users who respond to display advertising eventually do a search related to the ad they viewed, according to a new study from iProspect." This new study found the following information:
31% respond by directly clicking on the ad
27% respond by searching the product or brand
21% respond by typing the company web address and visiting directly
9% respond by using social media
So I ask you, how do you respond to Internet advertising? I personally respond by search the brand or product or going directly to the company website. Mainly I do this due to security of computer. I have a fear of false advertisements or viruses in form of advertisements. So I feel safer searching the product to make sure legit and then visiting the website.
But, I want to see how everyone else responds to display advertising.
By: Rosemary Drum
Source: http://www.webpronews.com/more-than-half-of-internet-users-respond-to-display-advertising-2009-05
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