Internet advertising is a growing business. "Internet advertising revenues in the U.S. reached $9.26 billion for the third quarter of 2012, making the quarter the biggest on record, according to the latest IAB Internet Advertising Revenue Report figures..." This gives advertising companies a big reason to learn more about their target audience. The more information Advertising companies have, the more successful their marketing attempts can be. Advertising companies are experiencing a high volume of business thanks to consumers divulging information on the Internet. The potential revenue growth could force companies to find more creative ways to gain your information.
Who's minding your business?
Source: http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-121912
Who's minding your business?
Source: http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-121912
I have also been guilty of not reading through the terms and conditions part of any online contract I have agreed to.
ReplyDeleteIn reality though, who really has all that time to read through the whole thing? The answer is nobody, unless you are unemployed and do nothing all day then I guess you would have all the time in the world to read it. Reality is though that no one has that time, so we just hit accept and move on. I agree that we don't know what we're getting ourselves in too. If the terms and conditions could be somehow shortened to where it is mainly key points of the contract, then I could see reading through it.
Point is, we are going to continue to keep hitting accept without reading because we don't have the time or energy to read even half of what they have typed up. I think even if it was shortened people still wouldn't take the time to read what they're getting in too.
True, as stated in the post and in the comment by Justin above, no one reads the terms and agreements for these sites. But let's say that we started to read them, and we disagreed with the terms and did not want to proceed. Then we would be unable to use the program/software, and most people would rather give up privacy to use them.
ReplyDeleteA prime example of this is Facebook. No one reads the terms, but many people want to use this social networking site. I think that if people started to read the terms, an overwhelmingly large amount of current users would keep their accounts even though they would be enlightened as to how much of their personal information Facebook has the ability to sell. Most people would rather give up some privacy in order to stay connected to their friends and family, and share pictures of their vacations and pets.
Who reads the terms and conditions??!?! LOL I have actually tried a couple of times, just to see how it's worded, and it takes so much time, just hope and try for the best. http://www.kulfoto.com/funny-pictures/32078/read-the-terms-and-conditions
ReplyDelete^^^ I found that funny pic! which is so true. Sometimes it's scary, you do not know what you are getting yourself into. Each persons information is a new possible lead, a new customer so I would understand why internet advertising is growing so much.
priscila s
The three comments above prove that basically no one really reads the terms and conditions and are willing to assume any kinds of liability just to use a service for free. There is an episode of the show SouthPark that always comes to mind when thinking about people clicking approved through terms and conditions.
ReplyDelete